Location: London – minimum 2 days in the office per week
Salary: £60k – £80k
Benefits: Private Medical Insurance + many more
Reports to: Marketing Director
Hours of work: Full Time
Language: English (Required)
Why this role matters
At Databarracks, marketing represents the growth engine of the business. Our digital channels are where many organisations are educated on why resilience matters to their business and technology operations and where they discover the Databarracks brand and our relevance to their business initiatives. Keeping them engaged along their buyer’s journey with dynamic content is critical to our pipeline health.
We are looking for a Senior Digital Marketing Manager to scale our digital marketing impact. This role is responsible for driving brand visibility in digital channels, engagement on social media platforms (primarily Linkedin) and marketing campaigns that create pipeline and accelerate conversion to revenue.
You will combine strategic thinking with hands-on execution, working closely with sales and marketing team members on business growth alignment. Reporting into the Marketing Director, you will have 2 direct reports – 1 creative and 1 digital execution.
The Role
As Senior Digital Marketing, you will own the performance of our digital channels and campaigns. Your focus will be on attracting the right audience (ICP), generating engagement and improving the effectiveness of the buyer journey from awareness to decision.
You will oversee paid and organic digital activity, analyse campaign performance and continually optimise activity to increase engagement and conversion.
Key Responsibilities
Leadership:
- Own and manage Databarracks’ digital marketing strategy and performance
- Manage partnerships with digital agencies
- Manage 2 direct reports in digital and design
Brand:
- Amplify brand to ICP buyers, their committees and influencers
Demand Generation Campaigns:
- Design high performing nurture campaigns, driving relevant content to the right audiences
- Drive growth in MQLs through quarterly themed campaigns, integrated across digital channels and aligned to Sales plays
- Manage handovers with SDR teams to drive sales and marketing impact
Digital Platforms:
- Leverage Linkedin to engage with buyers and influencers and gain greater exposure and engagement through dynamic video, blog, event, customer and solution content
- Gain exposure on 3rd party digital platforms through paid campaigns
- Leverage Youtube with dynamic content
Website:
- Oversee LLM/GEO and SEO performance and identify opportunities to improve discoverability and web traffic
- Convert website traffic to engaged buyers with content journey mapping
Marketing operations:
- Manage the martech stack and ensure dynamic tracking and reporting with constant iteration on what is effective
- Continuously test and refine digital campaigns to improve conversion and engagement
Skills and experience
Essential:
- Empathetic leadership, with experience leading junior team members to do the best work of their career
- 5+ years experience leading digital marketing, across website, social media and 3rd party digital platforms
- Strong analytical skills and the ability to interpret marketing data and performance metrics
- Experience designing processes for Salesforce, Hubspot and other marketing platforms and analytics tools
- Ability to translate marketing insights into practical improvements
- Strong communication and collaboration skills
Desirable:
- Experience in B2B technology marketing
- Experience working with CRM and marketing automation platforms
- Experience running programmatic ads and syndicated content that yields results
- Understanding of GEO and digital content performance
- Experience managing team members
The Company
Databarracks is an IT Resilience managed service provider based in South West London. We do more than just protect technology – we enable our customers to get on with what they do best when the worst happens. We have grown substantially winning new business and industry awards typical of companies many times our size. We did this by maintaining a small company ethos and hiring clever, motivated people who are invested in what they do and fun to be around.
We’re a tight, focused team, with the internal resources to provide meaningful opportunities for progression and on-the-job training. Some of our most senior staff members started in entry-level positions and have, through a combination of personal drive and internal support, made leaps up the career ladder.